Siena Research Institute Tracks Consistent Online Sports Betting Account Usage in Latest National Poll

The Siena Research Institute released findings from its most recent national survey on April 13, 2026, and those results show that 27 percent of Americans maintain an active online sports betting account with major platforms such as DraftKings, FanDuel, Caesars, or BetMGM. At the same time 33 percent of respondents indicate they have opened such an account at least once in their lives. Observers note that these participation levels have held steady since the institute first began tracking the topic in 2024, which suggests a stable pattern rather than rapid expansion or contraction in account ownership. Researchers collected responses from a representative sample of U.S. adults, and the data reveals clear differences across demographic groups. Men between the ages of 18 and 49 stand out with 52 percent reporting active accounts, a figure that exceeds the national average by a substantial margin. Women in the same age bracket show lower rates, yet the overall national totals remain anchored by the consistent engagement observed across multiple survey waves.

Survey Methodology and Scope

The Siena Research Institute conducted the poll as part of its ongoing series on consumer behaviors, and the questions focused specifically on account creation and current activity rather than wagering volume or frequency. Respondents answered whether they currently hold an active account and whether they have ever opened one, which produced the dual figures of 27 percent active and 33 percent ever opened. Because the institute repeated identical questions in prior years, direct comparisons became possible without adjustments for wording changes.

Data collection occurred through standard telephone and online methods that the institute has refined over multiple cycles, and the results align closely with earlier measurements taken in 2024 and 2025. This continuity allows researchers to identify trends without interference from methodological shifts, and the absence of movement in the percentages points to a plateau in account adoption that has persisted for more than two years.

Demographic Patterns in Account Ownership

Breakdowns by age and gender illustrate where participation concentrates most heavily. The 52 percent active-account rate among men aged 18 to 49 represents the highest segment recorded in the survey, while older age groups display noticeably lower figures. Those patterns hold across both the active-account and ever-opened measures, which indicates that younger men drive a disproportionate share of the national totals even as overall numbers remain flat.

Additional crosstabs show modest differences by region and income level, yet none reach the magnitude seen in the gender and age categories. The institute presents these subgroup results alongside the headline numbers so that readers can place the 27 percent and 33 percent figures in proper context. Because teh survey maintains the same sampling frame each year, shifts within subgroups can be tracked reliably even when national averages stay constant.

Stability Since Tracking Began in 2024

The report emphasizes that behaviors have remained virtually unchanged since the first wave in 2024, and this consistency appears across both the active-account and lifetime measures. When researchers compare the April 2026 results to those collected in earlier periods, the percentages align within the survey's margin of error, which reinforces the conclusion that account ownership has settled into a steady state rather than continuing an earlier growth trajectory.

Because the questions have stayed identical, direct year-over-year comparisons require no additional weighting or recalibration. The institute notes that this stability allows future surveys to serve as reliable benchmarks for detecting any future deviations. Observers who follow the series can therefore treat the current 27 percent and 33 percent figures as reference points for measuring change in subsequent releases.

Connection to Broader Data Landscape

The Siena findings sit alongside other public data releases that track sports betting participation, yet the institute's focus on account ownership rather than wagering dollars provides a distinct metric. The report links to the full dataset at the Siena Research Institute site, where readers can examine the complete tables and methodology statements. This transparency enables independent verification of the headline statistics and supports further analysis by interested parties.

Conclusion

The April 2026 survey from the Siena Research Institute documents a steady national picture in which 27 percent of Americans hold active online sports betting accounts and 33 percent have opened one at least once. Participation reaches its highest level among men ages 18 to 49 at 52 percent active accounts, while the overall figures have shown no meaningful movement since tracking began in 2024. These results offer a clear snapshot of current account ownership patterns and establish a baseline for monitoring future developments in the same categories.